Hong Kong is renowned throughout the world for its excellent restaurants and fine dining. Elite Concepts, one of Asia’s leading hospitality companies was conceived and is based in Hong Kong. Since its inception in 1991 with the aim to fill a market niche for high-quality free-standing restaurants, the company has evolved into a dynamic enterprise with the capability to transform visionary ideas into commercial successes. Over the years, it has developed a diverse portfolio of restaurants, bars & clubs in Hong Kong, China and Jakarta. In the 90s, Elite Concepts created a number of innovative and timely dining concepts including American Country, French Provençal, Rustic Italian, Slick Japanese, and Retro-Vietnamese, which has revitalized Hong Kong’s favorite dining & entertainment districts such as Lan Kwai Fong and Knutsford Terrace. Now Elite Concepts restaurants including yè shanghai, nanhai no.1, eyebar and Deng G are all widely acclaimed for cutting-edge interior design, and famous city panoramas, each with a story of its own.

In a business known for intense competition, the ability to adapt to changing market needs and trends is vital. In order to find new markets, expand clientele base, and achieve new successes, Elite Concepts has taken a step further to work with synergy partners and strike out into a new direction. Unique as it is, the “yè shanghai” concept has proven itself capable for expansion to other lifestyle capitals of the world. Now in Hong Kong, Kowloon, Shanghai and Taipei, other cities being considered include Beijing, Berlin and New York. With market sensitivity, attention to details, sound management, and solid expertise, Elite Concepts will continue Defining Asian Hospitality in the years to come.